PARTNER WITH US
Automotive passion. Private aviation. A place of your own.
THE CONCEPT
The Marque is a luxury private motor club combining exotic automobiles, private aviation, exclusive social experiences, and individually owned luxury garages and aircraft hangars. Inspired by the successful Warehouse Motor Club in Park City, Utah, The Marque expands the concept beyond automobiles to create a destination where members can showcase their collections, entertain, network, and enjoy a lifestyle centered around extraordinary machines.
At the heart of The Marque is a spectacular industrial-style clubhouse featuring exotic automobiles, vintage aircraft, private jets, and upscale amenities. Members enjoy an atmosphere reminiscent of an exclusive gentleman's club, with leather lounges, a whiskey and cigar bar, golf and racing simulators, aviation simulators, fitness facilities, and curated social events. The objective is to create more than a storage facility: a private sanctuary where passion, luxury, and community intersect.
THE BUSINESS MODEL
The Marque combines the recurring revenue of an exclusive membership club with the substantial development and sales opportunities associated with privately owned luxury real estate. Unlike traditional motor clubs that primarily rent vehicle storage, The Marque will develop and sell bespoke aircraft hangars and luxury automotive garages, allowing members to own their individual spaces while enjoying access to the shared clubhouse and amenities.
This creates two complementary businesses: a luxury real estate development that generates revenue through property sales and a private membership club designed to produce ongoing revenue through memberships, services, and experiences.
PROPOSED REVENUE CHANNELS
Private Memberships: Initiation fees and recurring monthly dues for access to the clubhouse, amenities, and exclusive events.
Automotive Memberships: Premium memberships offering secure vehicle storage, collection management, and concierge services.
Aviation Memberships: Higher-tier memberships for aircraft owners, offering aviation-focused amenities, aircraft services, and exclusive experiences.
Private Hangar Sales: Development and sale of individually owned, fully customized aircraft hangars with luxury lounges, offices, mezzanines, and entertainment spaces.
Luxury Garage Sales: Privately owned automotive garages and man caves designed for collectors, featuring custom interiors, vehicle lifts, entertainment areas, and personal lounges.
Additional Revenue: Corporate events, private gatherings, food and beverage, automotive transactions, specialty services, and branded merchandise.
MEMBERSHIP STRUCTURE — PRELIMINARY
Membership Structure
| Membership | Initiation | Monthly Dues |
|---|---|---|
| Social | $5,000 | $350 |
| Automotive | $10,000 | $650 |
| Aviation | $15,000 | $1,000 |
| Founders / Executive | $25,000 | $1,500 |
Preliminary The Marque pricing targets, not verified Warehouse Motor Club rates. Storage, fuel, maintenance, and specialized services are generally billed separately.
These are proposed The Marque pricing targets, not verified Warehouse Motor Club rates. Vehicle and aircraft storage, fuel, maintenance, and specialized services would generally be billed separately.
PRIVATE OWNERSHIP — THE PRIMARY DIFFERENTIATOR
The greatest opportunity lies in creating a luxury real estate product specifically designed for affluent collectors and aviation enthusiasts.
Members could purchase a private garage or aircraft hangar and customize it into a personal retreat while maintaining access to the larger The Marque community.
Based on current asking prices for new aircraft hangars at Spanish Fork Airport, standard hangar space is being marketed around $190–$205 per square foot for several mid-sized units.
Applying a preliminary 50% premium for luxury finishes, customization, and The Marque ownership experience produces a target sales range of approximately $285–$310 per square foot.
A Space of Your Own
| Property | Approx. Size | Target Sale Price |
|---|---|---|
| Private Automotive Garage | 1,500 SF | $450,000 |
| Luxury Automotive Garage | 2,500 SF | $750,000 |
| Private Aircraft Hangar | 3,600 SF | $1,080,000 |
| Executive Aircraft Hangar | 5,000 SF | $1,500,000 |
| Luxury Jet Hangar | 7,000 SF | $2,100,000 |
Illustrative pricing only. Actual values, construction costs, ownership terms, and profitability require feasibility analysis.
llustrative pricing only. Actual sales values, construction costs, ownership structure, and profitability require feasibility analysis. Automotive garage pricing assumes a comparable luxury development model, not airport-hangar comparables.
THE INVESTMENT OPPORTUNITY
The Marque is positioned to become a new category of luxury lifestyle real estate: part private motor club, part aviation community, and part bespoke garage development.
The business model offers investors an opportunity to participate in the development and sale of high-value private spaces while establishing a recurring membership and service business.
The long-term vision is to build a recognizable luxury lifestyle brand with the potential to expand into other affluent markets where automotive collecting, private aviation, and exclusive social experiences intersect.
THE MARQUE
Private ownership. Extraordinary machines. Exclusive company.
RESEARCH & ASSUMPTIONS
The Model. The Market. The Opportunity.
1. Warehouse Motor Club — A proven local example
Warehouse Motor Club opened its Park City facility in January 2024.
According to a May 2025 Utah Business profile, the club had:
27,000 SF of facilities.
160 members, with capacity for approximately 240.
127 vehicles stored across its primary and auxiliary facilities.
Revenue from initiation fees, monthly dues, minimum spending requirements, vehicle storage, events, and automotive transactions.
The article confirms that Warehouse charges initiation fees, monthly dues, and minimum spending requirements, but I couldn't verify the actual dollar amounts from reliable public sources. Membership is selective, and prospective members undergo an application and review process. Utah Business
This is encouraging because it demonstrates an operating model for luxury automotive membership in Utah.
2. Spanish Fork hangar pricing
Actual advertised inventory from Patey Aviation at Spanish Fork Airport.
Hangar Asking Prices
| Hangar | Size | Asking Price | Price/SF |
|---|---|---|---|
| Unit 178 | 3,600 SF | $734,400 | $204 |
| Unit 182 | 3,600 SF | $792,000 | $220 |
| Unit 181 | 6,900 SF | $1,518,000 | $220 |
| Unit A6 | Size not verified | $2,425,568 | — |
Patey Aviation listing figures supplied for comparison. Advertised asking prices, not completed sales. Availability and pricing may change. Unit A6 price/SF is omitted because size is unverified.
These are advertised prices, not completed sales. The larger luxury-hangar estimates above use a preliminary $300/SF target rather than a verified appraisal. Patey Aviation
Important ownership distinction: At Spanish Fork Airport, buyers own their hangar structures but lease the land from the city. The published 2026–27 ground lease rate is $0.67/SF annually, subject to applicable adjustments. Aviation-related use restrictions also apply. A private automotive garage development would need its own appropriate zoning and ownership structure. Spanish Fork City, UT
3. Illustrative development revenue
Consider a preliminary project consisting of:
Real Estate Sales Potential
| Product | Illustrative Units | Average Sale | Gross Sales |
|---|---|---|---|
| Luxury Automotive Garages | 20 | $750,000 | $15,000,000 |
| Private Aircraft Hangars | 10 | $1,200,000 | $12,000,000 |
| Executive Jet Hangars | 5 | $2,100,000 | $10,500,000 |
| Total | 35 | — | $37,500,000 |
Hypothetical scenario, not available inventory or a forecast. Gross sales exclude development costs, financing, commissions, infrastructure, and other expenses.
That's $37.5 million in potential gross real estate sales, before development costs, financing, commissions, infrastructure, or other expenses. It is a hypothetical scenario, not a forecast.
At 200 members paying an illustrative average of $650 per month, the club would also generate approximately $1.56 million in annual gross membership dues, excluding initiation fees, storage, and other services.
These projections would need to be tested against site capacity, airport requirements, construction costs, and achievable membership demand.